You have decided your business or organisation needs to have website? You obviously want the most bang for your buck, so what should your website do for you?
1. Look Professional
Your website should make visitors want to stay on your site. It should be informative, polished and classy! Boring or messy looking websites are a turn off to visitors. You want happy customers!
2. Let visitors know what you do
A visitor should be able to quickly tell what you do through quality images and well crafted wording.
3 .Highlight why your business is unique
Your website should highlight your uniqueness! What can you offer that your competitors can't?
4. Offer testimonials
Other customers testimonies about your business is a great selling tool.
5. Make it easy for customers to connect with you
The quickest way to lose a customer is to make it hard for them to get in contact with you. Make sure your social media, physical location, email and phone numbers are easily accessible.
6. Have a unique Domain Name
You should use a unique domain name (usually the name of your business or organisation). It should be something easy to remember!
7. Have your business name in text format
Search engines cant read your business name from an image. You want people to be able to find your business through search engines.
8. Contain keywords
Search engines use words to figure out if your page is relevant to customers. Natural SEO (search engine optimization) strategies help you get found!
Lastly, and most importantly, your website should work! Dead links, bad coding and broken images are a complete turn off for customers.
These are some of the basics. There are many more intricate details that can make or break a website and ultimately lose you paying customers. Connect with us today to find out how the DreamBuilders Website Design experts can hep your business or organisation stand out from the crowd!